
- Interested in a high efficiency system. She is supportive. He needs to review the numbers.
- Objection: The other bid is cheaper.
- Dana Johnson, homeowner
- Rob Johnson, signs off on anything over budget
- Keep it short and useful.
- Let each person name what matters most.
- Offer a specific time.
Walk in 100 percent prepared.
You may know 100 plays. Preparation is knowing which three matter today. PATH puts your position, ambitions, toolbox, and hesitations on one page before you knock. One primary ambition, with up to two supporting ones when needed.
Know the customer. Know who you're up against.
Who decides, what matters, and who else is at the table. Without it, you are selling with one eye closed.
Give before you ask.
Find the deposit: something useful at little or no cost, delivered before you ever ask for the withdrawal. This is where B.U.I.L.D. separates itself.
Run the conversation with control.
Ask, then stop talking. Work through the objection with LAER: listen, acknowledge, explore, respond. Never flinch.
Leave with a date, an owner, and a next step.
A commitment has all three. Anything less is a nice chat. Tap See my next move and the coach turns the conversation into one clear next step.